Every gym has TVs. Almost all of them show only men's sport. Half of gym members are women. It's time to change.
Walk into almost any gym and every TV shows men's sport. Gyms don't have a policy against women's sport — they've just never been asked to change. We're asking.
~0% of screens showing women's sport on any given day
A simple 50/50 commitment — equal screen time, equal visibility
This costs gyms nothing. It's a remote control and a decision.
Visibility drives participation. Girls need to see women compete too.
No complicated petitions. Just members publicly asking their gym to do better — right now.
Use the pre-written message below to tag your gym on X or Instagram. Public posts get seen by their marketing team. Gyms care about their reputation.
Take a photo of the screens at your gym and post it with #EqualTVPlay. Tag the gym. Let the numbers speak for themselves.
Ask staff directly. Gyms respond to member requests. Keep it simple: "I'd love to see women's sport on some of the screens."
Gyms that commit to 50/50 coverage get listed here and receive an Equal Play badge. We'll be publishing who's in — and who isn't.
Copy the message, swap in your gym's name, and post it publicly. Takes 30 seconds. Public pressure works.
Follow the campaign on Instagram for gym call-outs, updates and to share your TV photos.
📸 Follow @equaltvplay on InstagramGyms that commit to 50/50 screen coverage get listed here. We'll also be naming those who've been asked and haven't responded.
No gyms listed yet
This is where it starts. Tag your gym today and let's get the first name on this board.
Pressure Your Gym →Are you a gym that wants to take the pledge? Get in touch at contact@equaltvplay.com